OVERVIEW - SELF-INITIATED PROJECT

Sōma is a conceptual ambient sleep companion and charging dock spin-off for the Oura Ring, designed to transform cold biometric sleep data into a warm, screen-free morning ritual.

I was deeply inspired by the original Oura brand and thoroughly studied their identity system before developing this ecosystem from the ground up, crafting the branding, tactile packaging, pitch deck, and web experience to translate their sleep science into a physical sanctuary.

Sōma is a conceptual ambient sleep companion and charging dock spin-off for the Oura Ring, designed to transform cold biometric sleep data into a warm, screen-free morning ritual.

I was deeply inspired by the original Oura brand and thoroughly studied their identity system before developing this ecosystem from the ground up, crafting the branding, tactile packaging, pitch deck, and web experience to translate their sleep science into a physical sanctuary.

Sōma is a conceptual ambient sleep companion and charging dock spin-off for the Oura Ring, designed to transform cold biometric sleep data into a warm, screen-free morning ritual.

I was deeply inspired by the original Oura brand and thoroughly studied their identity system before developing this ecosystem from the ground up, crafting the branding, tactile packaging, pitch deck, and web experience to translate their sleep science into a physical sanctuary.

Sōma is a conceptual ambient sleep companion and charging dock spin-off for the Oura Ring, designed to transform cold biometric sleep data into a warm, screen-free morning ritual.

I was deeply inspired by the original Oura brand and thoroughly studied their identity system before developing this ecosystem from the ground up, crafting the branding, tactile packaging, pitch deck, and web experience to translate their sleep science into a physical sanctuary.

OVERVIEW - SELF-INITIATED PROJECT

CLIENT

OURA x SOMA

DELIVERABLES

Brand Identity

Web Design

Pitch Deck

Packaging

AI Visualisation

ROLE

Creative Direction

Brand Designer

YEAR

2026

RESEARCH & PROCESS

Fascinated by the concept of the Oura Ring and how effortlessly it tracks the body’s natural rhythms, I explored the science of circadian awakening and realized how much gentler, healthier, and more pleasant mornings could feel if the ring worked in harmony with an ambient bedside light—guiding you out of sleep naturally at the exact moment your body is ready.

Translating this idea into a visual system, I combined Oura’s refined editorial aesthetic with tactile material studies—using generative AI workflows to prototype the frosted glass hardware and warm 2700K lighting, then shaping the complete narrative across packaging, web, and pitch deck design.

RESEARCH & PROCESS

The name Sōma comes from the Ancient Greek word for "the living body," reflecting the seamless connection between the physical signals tracked by the Oura Ring and a sensory awakening you can truly feel.

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