CLIENT
OURA x SOMA
DELIVERABLES
Brand Identity
Web Design
Pitch Deck
Packaging
AI Visualisation
ROLE
Creative Direction
Brand Designer
YEAR
2026
RESEARCH & PROCESS
Fascinated by the concept of the Oura Ring and how effortlessly it tracks the body’s natural rhythms, I explored the science of circadian awakening and realized how much gentler, healthier, and more pleasant mornings could feel if the ring worked in harmony with an ambient bedside light—guiding you out of sleep naturally at the exact moment your body is ready.
Translating this idea into a visual system, I combined Oura’s refined editorial aesthetic with tactile material studies—using generative AI workflows to prototype the frosted glass hardware and warm 2700K lighting, then shaping the complete narrative across packaging, web, and pitch deck design.
RESEARCH & PROCESS
The name Sōma comes from the Ancient Greek word for "the living body," reflecting the seamless connection between the physical signals tracked by the Oura Ring and a sensory awakening you can truly feel.









