OVERVIEW
I developed the visual identity around the idea of Chapter House as more than a bookstore — a warm community space for reading, meeting, and sharing ideas.
For social media, I created a system that could adapt to different types of content while staying visually consistent — from book recommendations and event announcements to reading clubs, community moments, and weekly updates.
I developed the visual identity around the idea of Chapter House as more than a bookstore — a warm community space for reading, meeting, and sharing ideas.
For social media, I created a system that could adapt to different types of content while staying visually consistent — from book recommendations and event announcements to reading clubs, community moments, and weekly updates.
THE VISUAL DIRECTION
· cozy, nostalgic photography
· playful hand-drawn illustrations
· soft organic shapes
· muted green-based color palette
· editorial typography and flexible layouts
· ai visualization
YEAR
2026
OVERVIEW
I developed SERA’s Instagram around the idea of long dinners, shared plates, wine, and the social energy of the table. The goal was to make the feed feel like a real evening at the restaurant rather than a polished food catalogue.
The overall direction was designed to feel warm, spontaneous, slightly nostalgic, and social — capturing SERA as a place people come to eat, drink, stay, and spend the evening together..
I developed SERA’s Instagram around the idea of long dinners, shared plates, wine, and the social energy of the table. The goal was to make the feed feel like a real evening at the restaurant rather than a polished food catalogue.
The overall direction was designed to feel warm, spontaneous, slightly nostalgic, and social — capturing SERA as a place people come to eat, drink, stay, and spend the evening together..
THE VISUAL DIRECTION
· handwritten details & expressive type
· simple graphic posts for balance
· deep red & pale blue palette
· close-up food shots
· shared-table & kitchen moments
· ai visualization
YEAR
2026
