Overview - Self-initiated project
A narrative-led identity for an artisanal skincare line, built on the premise of preservation over invention. The visual system avoids sterile "clean beauty" clichés in favor of apothecary tradition and tactile craft.
A narrative-led identity for an artisanal skincare line, built on the premise of preservation over invention. The visual system avoids sterile "clean beauty" clichés in favor of apothecary tradition and tactile craft.
CLIENT
Herbal Skincare Brand
DELIVERABLES
Brandmark, typography hierarchy, packaging, material guidelines, AI Visualisation
ROLE
Creative Direction & Brand Identity
YEAR
2026
